MIPS Announces Fall 2016 Snow Helmet Collection

STOCKHOLM (January 25, 2016) – MIPS AB, the patented Multi-directional Impact Protection System, will be available in eight new snow helmet models for the 2016/17 season offering skiers and snowboarders an extensive range of fresh designs that incorporate this unique head protection technology. MIPS will be available in new models from partners Giro, Anon, Bliz, Pret, Scott Sports, Smith, LinkPro … Read More

Back on Track EQ3

We are happy to announce the new Back On Track EQ3. Below is a short excerpt from the official press release. …………………………….. Säker, lättare och bekvämare Back on Tracks EQ3 är tredje generationen av succéhjälmen EQ. Jämfört med sin föregångare är EQ3 lättare, har bättre ventilation och bättre passform. MIPS skyddssystemet som sitter i EQ3 Back on Track ridhjälm bygger på ett lågfriktions-skikt som i vissa … Read More

MIPS in Dagens Industri (in Swedish)

From an article in Swedish magazine “Dagens Industri” 5th of October 2016   “Ökat intresse för säkerhet får hjälmteknikföretaget Mips att gasa mot fyrfaldigad försäljning i år.  Den tidigare OS-simmaren och Cloetta-vd:n Bengt Baron har lett resan mot kraftig tillväxt.” FAKTA MIPS Omsättning 2014: 16,4 Mkr (prognos för 2015: 53–56 Mkr). Rörelseresultat: Minus 11,5 Mkr före avskrivningar (prognos för 2015: 9 … Read More

MIPS Paves The Way To Better Brain Protection and Signs 14 New Bike Partners

STOCKHOLM (August 26, 2015) – MIPS AB, the patented Multi-directional Impact Protection System, will be available from 14 new bike helmet brands next season, offering riders more opportunities than ever to choose the best head protection available. MIPS will be available in mountain, road and commuter models from newly signed partners including Abus, Bern, Bontrager, Kellys, Limar, Louis Garneau, MSC Bikes, … Read More

Folksam Helmet Test Bike 2015

Swedish insurance company Folksam released their annual bike helmet test for summer 2015. Great to see that four out of five helmets in the top are helmets with #MIPSinside (the fifth is the Swedish inflatable Hövding helmet!) Bell Stoker MIPS Giro Savant MIPS POC Octal AVIP MIPS Spectra Urbana MIPS View the full article here (in Swedish only at the … Read More

MIPS joins ISPO Open Innovation

https://vimeo.com/121348767 We are excited to join forces with ISPO Open Innovation in our latest project. Here we want to hear your thoughts on safety gear, the Mips system and to find creative ways of communicating it. Can we make a superior level of safety a selling point or is it just taken for granted in approved safety products? Head over … Read More

MIPS Partners With Giro and Introduces New Snow Helmets

STOCKHOLM (February 3, 2015) – MIPS AB, the patented Multi-directional Impact Protection System, is proud to announce that it has partnered with GIRO Sport Design on a new line of snowsports helmets across key categories including all-mountain, freestyle, women’s and youth. The six new helmets will be available globally in August 2015. “With their extensive experience and depth of resources, … Read More

MIPS Signs New Snow Helmet Partners and Introduces 20 Styles

STOCKHOLM (January 29, 2015) – MIPS AB, the patented Multi-directional Impact Protection System, will be available in 16 new snow helmet models next season offering skiers and snowboarders more opportunities than ever to choose the best head protection available. MIPS will be available in men’s, women’s and youth styles from newly signed partners Giro, Smith and Cairn, as well as … Read More

MIPS welcome new client Pret Helmets

Pret is very excited to be offering MIPS® technology this coming 15/16 season with all of our new Pret X helmets. MIPS® commitment to safety driven by science really speaks to both of our companies visions to create better, safer and more innovative helmets. The science behind MIPS® technology is impressive and it’s a great compliment and upgrade to our … Read More

DIRT RAG Editors’ Choice for 2015: Giro Feature Mips

DIRT RAG Magazine have made their picks for products they look forward testing for 2015. The Giro Feature with Mips technology is right there on the list Chosen by General Manager and photographer Justin Steiner Prior to testing the Stego helmet, my go-to lid was Giro’s Feature. While I still love the look and fit of my Feature, the added … Read More

We want you!

Stockholm, SWEDEN:  Since its partnership with several helmet manufacturers, including the largest in the world, BRG Sports, Inc., Swedish helmet technology company MIPS is rapidly growing and cultivating its global reach. As MIPS AB, the maker of patented Multi-directional Impact Protection System evolves, it is also looking to increase its crew with new talent. “We’re not looking for just anybody, … Read More

MIPS: Our Story

Stockholm, SWEDEN:  From the initial scientific stepping stones, Karolinska Institute, Karolinska Universitetssjukhuset, and Kungliga Tekniska Hogskolan began their cooperative research relationships nearly two decades ago resulting in the patented Multi-directional Impact Protection System (MIPS), a technology now applied in helmet manufacturing globally. The goal then, and now, to create a safer environment for your mothership, your brain. Formally established as … Read More

POC Earns Grand Award from Popular Science for the Skull Orbic Comp H.I. MIPS helmet

Great news! The POC Skull Orbic Comp H.I. MIPS helmet is the Popular Science  “Best of What’s New” Grand Award winner in the Recriation Category! Below is the Press Release from POC STOCKHOLM (Nov. 12, 2014) — Popular Science has recognized POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, as a “Best of What’s New” Grand … Read More

GIRO Feature helmet with Mips in National Geographics “Gear of the Year”

Great news! We are happy to announce that the Giro Feather with #MIPSinside was featured in National Geographic Adventure Gear of the Year! Text from National Geographics: Giro Feature Bike helmets will never be smarter than what’s in your head (we think), but they’re moving in that direction. Some now have sensors that automatically call for help if they detect … Read More

MIPS launches strategic partnership to deliver safer helmets together with leading helmet companies

The Swedish research and development company MIPS, developer of the Multi-directional Impact Protection System helmet technology, has entered into a strategic partnership with the world’s largest helmet manufacturers: BRG Sports, United States. As part of this collaboration, BRG Sports will invest in MIPS as a minority interest. This strategic partnership will allow for increased research and development to produce even … Read More

MIPS makes headway in Bike Helmets

STOCKHOLM, Swe. (August 25, 2014) – MIPS AB, the patented Multi-directional Impact Protection System, will be launched in more than 20 new helmet models this year alone. MIPS will be available in helmets across all categories including road, mountain, commuter, youth and women’s bike helmets from 661, Fox, Lazer, POC, Scott Sports, Smith Optics, Sweet Protection, Triple 8, and more. … Read More

POC Unveils the Octal AVIP MIPS and Eye Park in Spain

STOCKHOLM (Aug. 21, 2014) — Expanding a partnership that spans the ski and mountain bike markets, POC, a leading manufacturer of helmets, apparel and accessories, pulls the lid off the new Octal AVIP MIPS road cycling helmet this week at the Vuelta a España. The new helmet, available at retail in early 2015, features award-winning MIPS technology, which reduces rotational … Read More